Canadian Manufacturing

Odd Burger Corporation signs brokerage agreement with A.S. Food Sales to expand product line

by CM Staff   

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The expansion initiative will focus on obtaining food service customers including hospitals, schools, convenience stores, and other institutions.

LONDON — Odd Burger Corporation announces that its manufacturing division, Preposterous Foods, has signed a Brokerage Agreement with A.S. Food Sales to accelerate sales of its plant-based protein and sauce product lines across Canada.

The expansion initiative will focus on obtaining food service customers including hospitals, schools, convenience stores, and other institutions. The Preposterous manufacturing facility currently produces 12 plant-based proteins and 8 plant-based sauces specifically designed for food service use. The product line is extensive and includes plant-based chicken, beef, pork, cheese and creamy dressings and sauces. All 20 Preposterous SKUs are listed through Sysco Canada with distribution points in Ontario and Alberta.

A.S. Food Sales represents a select portfolio of food companies selling into the food service, retail, club and industrial segments of the Canadian marketplace. “We are excited to be the exclusive sales team for the Preposterous Food line in Canada,” says Andy Strub, President of A.S. Food Sales. “We will be focusing our efforts on selling the Preposterous line into the top retailers and food service operators across the country and we certainly see huge growth potential with the brand.”

“The focus for our growth will be on larger institutional customers,” says James McInnes, co-founder and CEO at Odd Burger. “The opportunity is tremendous, as our products are specially designed for food service use, where they can be cooked in as little as one minute with commercial cooking equipment.”

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Preposterous Foods says they have made efficiency improvements at its facility over the past two years, resulting in an increased production capacity to service external institutions. The Company plans to keep operating at its current facility, while also seeking strategic acquisitions and co-manufacturing partnerships to bolster future production capacity.

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