NowVertical Group announces strategic partners for NOW SnowGraph

TORONTO — NowVertical Group Inc., the vertical intelligence software and solutions company, announced a list of strategic revenue partners, accelerating the growth of NOW SnowGraph, its Snowflake Native App. Partners, including LiveRamp, FullContact, Hakkoda, and North Labs, improve NOW SnowGraph’s global ready reach beyond NOW’s current network in Europe, North America, and South America. Through this new partnership program, NOW has expanded its sales and marketing channels to include data and analytics software and technology companies while gaining exposure beyond its base.

NOW SnowGraph reveals insights using embedded graph analytics on top of a Snowflake warehouse. It brings the power and utility of graph analytics to multiple industry verticals, including manufacturing, advertising, retail & CPG, media and entertainment, and healthcare. NOW SnowGraph provides customers with a variety of pre-configured models that all address essential use cases, making a secure, privacy-safe adoption simple.

“Since our relaunch on the SnowFlake marketplace last month, we have seen an incredible uptick in interest from organizations looking to add SnowGraph’s functionality to their SnowFlake tech stack,” said Sasha Grujicic, CEO of NOW. “Through our partnership agreements, we see this trend expanding as more customers learn about the power of SnowGraph to generate automated customer clusters for optimized activations, expand audience acquisition and retention campaigns with affinity-based lookalikes, and power recommendation engines with propensity, next-best-action modeling.”

“We are incredibly excited that FullContact has been selected by NOW’s SnowGraph as their privacy-safe Identity Resolution partner. It’s an honor for FullContact, and our ability to connect online and offline first-party data through our Identity Graph, to be leveraged to enhance the effectiveness of both modeling and analytics. I love that this partnership leverages the power of our new unique Snowflake Native capabilities. It’s a huge comfort to our joint clients that they have the assurance that their customer data will never leave the Snowflake environment,” says Chris Harrison, CEO of FullContact.