MOKE France opens a flagship retail store to try and sell electric vehicles
by CM Staff
In an initial pilot of direct-to-consumer sales, MOKE France reportedly generated over €500,000 in total value for orders.
In an initial pilot of direct-to-consumer sales, MOKE France reportedly generated over €500,000 in total value for orders.
TORONTO — EV Technology Group Ltd. announces that its wholly owned subsidiary MOKE France SAS has finished renovating its flagship MOKE showroom and is open for business in the heart of Saint-Tropez.
‘Casa MOKE’ is a built-for-purpose experience and retail centre where MOKE France will display the new electric MOKE vehicles. The development of ‘Casa MOKE’ was a made-to-order project and has been designed by architects Olivia Siri and Julien Fuentes.
In an initial pilot of direct-to-consumer sales, MOKE France reportedly generated over €500,000 in total value for orders.
“This summer is the perfect opportunity to bring the Electric MOKE to Saint-Tropez and we are so excited to be able to revive the brand in an authentic spirit!” Said Willy Gruyelle, CEO of MOKE France. “I am really proud of what the design team has achieved: a house combining the glory of the Sixties, the spirit of the Mediterranean Sea and modern touches to welcome our clients and share past and future MOKE stories together!”
“The French Riviera was the obvious place to open our first hub as the area resonates with our brand so well. We hope to learn from our successes with the Electric MOKE in France, as EV Technology Group takes the brand to a global level,” said Wouter Witvoet, CEO and Founder of EV Technology Group.
