Metro announces partnership to reduce food waste
by CM Staff
Quebec residents can now reserve surprise assortments of the day's unsold fruits and vegetables, which are still perfectly good to eat via the Too Good To Go application.
Metro and Too Good To Go join forces to reduce food waste and lower grocery bills for Quebecers (CNW Group/METRO INC.)
MONTRÉAL — The grocer Metro and the Too Good To Go app announce a new partnership, aimed at offering Quebecers a way to save on their grocery bills, while helping to reduce food waste.
According to Recyc-Québec, 1.2 million tonnes of edible food are lost or wasted each year in Quebec. 45% of these foods are fruits or vegetables. Metro and Too Good To Go are implementing a solution to counter this phenomenon, trying to empower consumers to take action.
Quebec residents can now reserve surprise assortments of the day’s unsold fruits and vegetables, which are still perfectly good to eat via the Too Good To Go application. Each assortment is sold at only $7.99, for a value of $24.
“With this partnership, we are offering our customers a new way to save by offering assortments of fruits and vegetables at a third of their retail price,” said Richard Pruneau, Senior Vice President, Metro. “Too Good To Go adds to other initiatives already in place at Metro to reduce food waste related to our operations.”
Since 2022, around a hundred Metro stores in Ontario have been available on the application, and have since saved thousands of kilos of food from waste. Building on this success and following a pilot project in 10 stores in Quebec last November, the partnership expanded to 93 stores, in 13 regions of Quebec. The program will also be deployed in more Metro stores in the coming months.
“We are honoured to be able to announce this partnership with Metro, two and a half years after the launch of the application in Quebec,” said Andrea Li, National Director of Too Good To Go Canada. “Partnering with Metro is a major turning point. This will allow us to amplify our efforts to reduce food waste. Together we can make a real difference.”
