Kitskitchen prepares to launch dried and canned soup line

VANCOUVER — Modern Plant Based Foods’ portfolio company, Kitskitchen Health Foods Inc., has commenced initial R&D for a line of premium dried and canned soups. The product will allow Kitskitchen to tap into the $2.8 billion-dollar canned soup market.

“Kitskitchen has done a fantastic job of getting into stores and selling as a premium premade soup in the refrigerated department,” said Avtar Dhaliwal, CEO, Modern Plant Based Foods. “However, we feel this is just the start of possibilities for Kitskitchen. By opening up the avenue to canned soup which is more readily sought after by consumers, longer lasting and shelf stable we expect Kitskitchen soups to increase exponentially in sales.”

Additions to the Kitskitchen portfolio will consist of dried and canned variations of its plant-based soups with a lower sodium nutritional panel. Kitskitchen will be launching up to three new SKUs for its new line of soups, as well as up to five new SKUs that are shelf stable.

“We are pleased with the overwhelming support and loyalty we have received from our customers over the last few years and feel confident this is the next step in expansion for our brand. Entering the dried soup market will open up a whole new range of sales outlets that have been unavailable due to the restrictions and costs involved with shipping refrigerated products.” States Joni Berg, Founder and CEO, Kitskitchen Health Foods. “Dried and canned soups have long been a staple in many households, and as consumer habits continue to shift toward healthier eating, we see a gap in the market for high quality offerings in this sector.”