Canadian Manufacturing

KitchenAid® releases a new limited edition stand mixer

by CM Staff   

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The stand mixer is made to hopefully stand out as a centerpiece of the kitchen.

Shining a spotlight on highly textural, premium design, KitchenAid reveals its most artful appliance to date, the Limited Edition Stand Mixer, Light & Shadow. (CNW Group/KitchenAid Canada)

TORONTO — On Aug. 9, KitchenAid released its new limited edition stand mixer, named Light & Shadow.

Light & Shadow is meant to reflect how inspiration can strike at any time, whether day or night, in big or small ways.

“The design of Light & Shadow reflects the desire to explore and bring your vision to life,” said Jessica McConnell, director, Whirlpool Color, Finish & Material Design. “The dimensional studs on the bowl cast mesmerizing shadows that change with the sun’s rays, reflecting the possibility to make each moment feel special.”

As an appliance company, KitchenAid releases Limited Edition appliances to display its color, material and finish experience.

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“Moments of inspiration can be found in our everyday lives, particularly when we actively seek out ways to fuel our creativity,” said Julie Cluff, Director, Sales and Marketing, KitchenAid Canada. “The Limited-Edition Light & Shadow demonstrates how creativity can be found in the kitchen through a variety of inspired moments, whether in the form of a brunch with friends, hosting a dinner party or providing the game night snacks.”

The stand mixer is made to hopefully stand out as a centerpiece of the kitchen. Light & Shadow is available with a studded black ceramic bowl, sold exclusively with the Limited Edition Stand Mixer.

The Limited Edition Light & Shadow Stand Mixer is available for purchase on KitchenAid.ca and at select retailers, complete with unique packaging, for MSRP $999.99.

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