BRP announces the winners of its international design competition
by CM Staff
Participants were asked to design an alternative personal transportation device, capable of accommodating an occasional passenger and offering storage space for daily needs.
Through the student contest, BRP gives back to the community by investing in the next generation of design professionals (CNW Group/BRP Inc.)
ROVANIEMI — BRP Inc. announced on Mar. 23 the winners of its 5th International Design Competition. 42 students from 6 universities located north of the 45th parallel took part in its design contest which took place between September 9 and December 20, 2022. Participants were asked to design an alternative personal transportation device, capable of accommodating an occasional passenger and offering storage space for daily needs. The product had to facilitate access to and from cities, in a safe and sustainable manner. Participants also had to consider cold-climate imperatives such as snow and ice.
“The participants demonstrated creativity, ingenuity and foresight as they tackled important issues pertaining to sustainable urban mobility. I thank them for their hard work and dedication in creating innovative solutions and concepts. I would also like to extend my gratitude to professors and mentors, as well as to our jury members”, declared Denys Lapointe, Chief Design Officer at BRP.
The competition allowed students to put into practice their academic, technical and creative skills, while benefiting from advice and mentoring from BRP employees. For the first time in its history, the competition was endorsed by the World Design Organization, as participants were challenged to consider and incorporate some of the United Nations’ Sustainable Development Goals in their concepts.
Winners were announced during Arctic Design Week in Rovaniemi, Finland.
The first prize winner is Mrs. Madilynn Cadaret, from College for Creative Studies (Detroit, USA). Madilynn won the jury members over with her autonomous vehicle concept and her audacious presentation of a 1+1 personal transportation device which is accessible to three generations and can be used by people with impaired mobility.
Madilynn will be offered a six-month, paid internship at BRP’s Laurent Beaudoin Design & Innovation Center, located in Valcourt, Canada.
Mr. Arash Dehsaraeisabet, also from College for Creative Studies, finished in second place, earning a monetary prize of 2000 euros. Arash presented an innovative two-in-one concept, a scooter which can transform into a one-wheeler for an easier ride to the destination. The jury members appreciated his extensive research in line with the challenge of this year’s competition.
Finally, Mr. Yingqi Wu from Université du Québec à Montréal took home the third place, earning a monetary prize of 1000 euros. The jury was seduced by the overall form treatment of Yingqi’s pure and refined design. His presentation was very detailed, and he also included an attractive two-in-one solution to get in and out of the city, using the main pod for longer distances and turning it into a skateboard type of system for the last mile.
