Canadian Manufacturing

Brandt completes Cervus deal, creates a larger equipment manufacturer

by CM Staff   

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Regina-based company welcomes 64 new locations across Canada, Australia, and New Zealand.

Regina-based company welcomes 64 new locations across
Canada, Australia, and New Zealand. (CNW Group/Brandt Tractor Ltd.)

REGINA — Brandt Tractor Ltd., a wholly owned subsidiary of the Brandt Group of Companies, announces that it has successfully acquired Cervus Equipment Corp., following a 97.66% endorsement for the deal in an October 12, 2021 vote by Cervus shareholders. The transaction sees publicly traded Cervus transition to 100% private ownership in an all-cash deal.

The transaction creates Canada’s largest-ever equipment dealer network, adding 64 agriculture, transportation, and material handling equipment locations to Brandt’s existing John Deere Construction & Forestry dealerships across Canada. When fully integrated, it will give Cervus’ customers access to Brandt’s national parts and technical support infrastructure.

The purchase further establishes the firm’s position as a privately held Canadian company and the largest John Deere dealership in the world.

“The addition of Cervus’ branch network is a big win for customers in all of the affected markets,” says Brandt owner and CEO, Shaun Semple. “We’ve got a lot to offer and we’re ready to roll up our sleeves and earn the loyalty of our new customers through a combination of premium products and services and a consistent, high-quality customer support experience.”


With the acquisition of the Cervus locations in Canada, Australia and New Zealand, Brandt now owns and operates 120 full-service equipment dealerships with an additional 50+ service points and employs over 5100 people.

The transaction may make an impact across the industry as the company rolls out plans to introduce expanded parts inventories, service department capacities, and extended hours of operation at the former Cervus dealerships. As operations are integrated, staffing in these locations is expected to increase by up to 40% with significant new facility construction across the entire network.

“Cervus staff, customers, and their communities will all benefit from this acquisition through a stronger, more diversified network of support dealerships,” concludes Semple. “Brandt is fully committed to ongoing investment in business infrastructure and community enhancement; there is tremendous opportunity for everyone in this deal.”

The transaction officially closed on October 22, 2021.


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