Canadian Manufacturing

Ford of Canada joins POST Promise to support business recovery

by CM Staff   

Financing Automotive Public Sector

Automaker joins leading Canadian brands in working to restore and maintain consumer confidence

 PHOTO: POST Promise

TORONTO — Ford Motor Company of Canada, Ltd. has joined other Canadian businesses promoting a new national initiative called POST Promise designed to help protect Canadians as they return to public spaces and workplaces.

Launched in June, each business commits to following five key actions that were developed in consultation with the Public Health Agency of Canada to help prevent the spread of COVID-19.

These actions include: maintaining physical distancing; staying home if unwell; wearing a mask when required and practicing respiratory etiquette; cleaning and disinfecting regularly; and, washing and sanitizing hands. Businesses that make the promise are then able to display the POST Promise logo in their storefront a clear indication to employees and customers that they are doing their part to protect Canadians’ health and safety.

Ford of Canada has joined the initiative as a Founding Partner and has encouraged its dealer network across the country to consider making the “POST Promise,” to support the initiative and the 5 key actions of the POST Promise platform.


“The POST Promise Program reinforces Ford of Canada’s belief that the health and safety of our employees and customers comes first,” said Jim Hartford, vice-president marketing and sales, Ford of Canada, in a prepared statement.

“POST is thrilled to have the support of Ford of Canada and its dealer network,” said Laura Hearn, president & executive director of the POST Promise. “By taking a leadership role with this critical initiative, Ford is demonstrating its unyielding commitment to keeping its customers and staff safe during this unsettling time, as well as being a good corporate citizen for the sake of all Canadians.”


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