Nature’s Path to reduce packaging waste in Canada
The organic breakfast company partners with the zero-waste shopping platform as it launches in Ontario
TORONTO — Nature’s Path announced its expanded partnership with Loop as the global reuse platform launches its service in Canada. Initially rolling out across most of Ontario, Loop customers will now be able to shop for a wide variety of food and household products from trusted brands in reusable packaging.
Loop consumers can pay a deposit on each package which is fully refundable when it is returned. After use, consumers simply place the empty containers back into the Loop Tote and return the tote by scheduling a free pickup online or dropping it off at one of the more than 500 participating retail locations in Ontario.
“We were honoured to be one of the first companies, and the first organic food producer, to join Loop on its journey of reducing global waste. As a Canadian company, we are even more excited to expand our partnership with Loop as it takes its first step towards reducing waste here in Canada,” said Jyoti Stephens, VP Mission and Strategy for Nature’s Path, in a prepared statement.
As part of Nature’s Path’s mission to always leave the earth better than they found it, the company first joined Loop as one of its founding partners when the platform launched in New York City in May of 2019.
“Nature’s Path is Loop’s ideal partner; a company truly committed to zero waste. Its ongoing work to better the planet is an inspiration and should be an example to other companies that a successful business along with sustainability is not only doable, but profitable.” Tom Szaky, founder and CEO of Loop and TerraCycle.
Nature’s Path estimates that one reusable jar of its Loop granola will save more than 4 kilos (9 pounds) of waste generated from 100 boxes of granola.
“We are always working to improve and reduce our packaging footprint,” says Stephens. “We really value what Loop is trying to achieve, and truly believe it represents the future of consumer goods. People want the reduce the amount of waste they are generating, and Nature’s Path is proud to be at the forefront of this movement.”