FortNine acquires Defender
by CM Staff
The acquisition expands FortNine's product range to include marine supplies available under the Defender banner.
MONTREAL — FortNine, an e-commerce platform for motorbikes, dirt bikes, ATVs, snowmobiles and other powersports equipment, accessories, and parts, announced in partnership with Novacap the acquisition of Defender Industries Inc.
Based in Waterford, CT., Defender is an authorized dealer for 85,000 products from every major marine manufacturer.
FortNine believes that Defender is a strong platform on which to bring a complementary line of business to its powersports community.
“FortNine and Defender share a passion for serving sports enthusiasts: we both have a very loyal customer base who trust our knowledge and experience to outfit them with the equipment they need,” says Amin Sawaf, founder, and president of FortNine. “It is truly a privilege to acquire a company with such a stellar reputation and we look forward to bringing our unique go-to-market expertise to the marine industry.”
“The Lance family has been honoured to serve our customers since 1938, and in FortNine, we believe that we have found the perfect match in our shared values,” explains Stephan Lance, President of Defender. “We are a marine outfitter staffed by passionate boaters that enable us deliver on our mission of great customer service. We are proud to unite with FortNine’s team of enthusiasts to drive Defender into its next stage of expansion.”
“This first add-on acquisition for FortNine is in line with our ambition to expand the expertise and business model across verticals,” adds Antoine Casimir, Principal at Novacap. Today, we are executing on our strategy to build an e-commerce powerhouse for sports enthusiasts.”
