Kruger Products releases its new 10-year sustainable development strategy

MISSISSAUGA — Kruger Products L.P. has launched its new sustainable development strategy, Reimagine 2030: transformative growth and sustainable innovation. This 10-year strategy includes four targets to reduce its environmental footprint, and has been developed to evolve as the business grows.

“The past year has underscored just how important our mission to make everyday life more comfortable is for everyone – our employees, consumers, customers and communities,” said Dino Bianco, President and CEO, Kruger Products. “We are at a critical moment and as a leader in the tissue category, we believe it is time to think bolder, move faster and be more agile to advance social impact, protect the environment and continue to grow as a business.”

Kruger Products manufactures popular tissue and papers brands, including Cashmere® and Purex® bathroom tissue, Scotties®’ facial tissue, SpongeTowels® paper towels and White Cloud®. As people around the world grappled with changes to daily life at the onset of the pandemic, Kruger Products maximized production and efficiencies to manufacture products experiencing some of the highest demand.

Reimagine 2030 consists of four pillars: Products Empower, Planet Positive, Employee Impact and Community Embrace.

These targets include:

1. To utilize 100% third-party certified fibre
2. To reduce Scopes 1+2 GHG emissions by 25%*
3. To reduce water consumption by 50%*
4. To reduce virgin plastic packaging in branded products by 50%†

“Through relentless innovation, we have the opportunity to lead the way to a healthier future, one that encompasses resilient ecosystems, stronger communities and an even more engaged workforce,” said Steven Sage, Vice President, Sustainability, Kruger Products.