Negotiating supply deals in Canadian dollars can help ease the pain of a rising U.S. dollar for Canadian firms
External factors putting downward pressure on the loonie
Many sectors are rebounding from the 2012 decline, but weakness persists
Exports increase while imports dip—healthy indicators despite the loonie
The situation in Eastern Europe and declining economic activity in China mean the loonie will weaken against the greenback
Ongoing monitoring is key to well-prepared market development strategies
Central bank decisions provide cues to importers and exporters
Key strategies protect buyers through the entire period of exposure
Keeping an eye on currency fluctuation and the behavior of pairs can make exporters’ products more price competitive
Currency markets are complex but exporters can focus on a few key influences when determining risk
