Biosurfactants and natural preservatives drive innovation in personal care market
Rising consumer demand for environmentally-friendly and biodegradable products create new growth opportunities for manufacturers to explore, says Frost & Sullivan
SANTA CLARA, Calif. — Frost & Sullivan’s recent analysis, Growth Opportunities for Functional Ingredients in Personal Care, finds that necessary regulatory changes as a result of adverse effects of synthetic surfactants and preservatives in personal care products are driving companies to innovate for biosurfactants and natural preservatives in their products that are derived from natural sources. Biosurfactants and natural preservatives, particularly alkyl polyglucosides, glycolipids, plant extracts, essential oils, organic acids, aromatic alcohols, and their blends have witnessed significant innovations.
“Shifting consumer preferences towards natural personal care ingredients have made manufacturers rethink and redesign their product innovation strategies. Consumers are becoming more attracted to environmentally-friendly products and are willing to pay the premium for benefits such as biodegradability and ecotoxicity,” said Neeraj Nitin Jadhav, technical insights senior research analyst at Frost & Sullivan, in a prepared statement. “Plant-based surfactants are gaining acceptance among consumers and are widely commercialized in personal care products such as shampoos, soaps, creams, and body wash. However, the development for more variants of plant-based surfactants continues as companies are competing to gain larger market share.”
Jadhav added: “Europe emerges as the leader in biosurfactants, whereas Asia leads the innovation in natural preservatives. However, globally, we witness a new wave of competition from start-ups and changes in the business segments that challenge the standing conventions of the past, compelling established companies to re-think their competitive stance.”
According to Frost & Sullivan’s findings, market participants can tap into this opportunity to register growth with: