Tim Hortons to recognize essential workers with limited edition cup
by CM Staff
Tim Hortons Hero Cups are expected to be in restaurants later this summer
TORONTO — Starting June 15, Tim Hortons is calling on Canadians to nominate essential workers and other frontline staff they know for a chance to be featured on limited-edition Tim Hortons Hero Cups that will be available across the country.
Guests can nominate adults who have been on the frontlines during the pandemic, including but not limited to health-care workers, first responders, truck drivers, retail staff, government workers, public transit staff, and anyone else who has worked to keep the country running in these difficult times.
The Tim Hortons Hero Cup designs feature large “Thank You” and “Merci” messages in place of the Tim Hortons logo and will have the names and professions of 100 heroes wrapping around the cup.
To nominate someone for their chance to be featured on a Tim Hortons Hero Cup, visit herocups.timhortons.ca. Nominees will be contacted and asked to provide their consent before being considered for the inclusion of their name on a Tim Hortons Hero Cup. Nominations will be open until June 24.
“Frontline workers have been the backbone of our communities during these extremely difficult times. Like all Canadians, we want to ensure that we continue to show our gratitude and appreciation by shining a spotlight on them,” said Hope Bagozzi, CMO of Tim Hortons, in a prepared statement.
“These limited-edition Tim Hortons Hero Cups are another opportunity to showcase some special people and let us all be a part of acknowledging their contributions.”