Canadian Manufacturing

Porsche Drive and Turo collaborate on the Porsche Taycan

Turo to list the Porsche Taycan for test driving in June in the Montreal area.

June 8, 2021  by CM Staff

MONTREAL — Porsche Cars Canada, Ltd. and Turo, a peer-to-peer car sharing platform, announced the launch of a collaboration in Canada. It will feature the Porsche Taycan, the brand’s first fully electric sports car, hosted on the platform throughout June in Montréal. This will give Turo guests the opportunity to experience the driving dynamics and technology of the Taycan on demand.

“The Porsche Drive subscription and rental program was originally launched in Toronto in 2019 and has recently expanded to Vancouver,” said Marc Ouayoun, President & CEO, Porsche Cars Canada, Ltd. “We believe that the unique collaboration with Turo serves as the perfect trial model as we plan to launch the full program in Montreal in the future.”

Turo launched in Canada in 2016 as a way to encourage Canadians to put the country’s 23 million cars to better use. In recent years, Turo has become a go-to for those looking to use or test drive electric vehicles.

“This collaboration is not only a fantastic opportunity for Porsche to reach a new group of potential buyers in our vast community of members, but it also diversifies Turo’s electric vehicle offering,” said Cedric Mathieu, VP and Head of Turo Canada. “We’re seeing more and more people come to Turo to try an electric vehicle for the first time, and it really allows them to see how a specific car could fit into their daily life. We believe car sharing can be used as an adoption tool for electric vehicles in Canada, so we’re really excited to be able to showcase these incredible new vehicles to some of our guests.”

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Launched at a world premiere in Niagara Falls Ontario in September 2019, the Taycan is a four-door sports sedan with a unique package, offering typical Porsche performance and connectivity with everyday usability.

The Porsche Drive collaboration with Turo builds on the success of Porsche Host, a pilot program by Porsche Digital, Inc. in 2019 that brought guests together with Turo hosts offering select Porsche vehicles in California, USA. The Taycan models will be available for Turo members in Montréal aged 30 and above to book for anywhere from one to 30 days through two of Turo’s top hosts. Prices will start at $365 per day, a cost that Porsche will refund in full to guests that go on to purchase a Taycan at a Porsche Centre in Canada.


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