Outway announces its performance socks are available
by CM Staff
Outway is trying to change the perception of people that have so far been content using traditional box store socks.
Outway performance socks are designed for the pursuit of personal bests. Bike, run, workout, hike, and more in comfort and style. (CNW Group/Outway Ltd.)
VICTORIA — Outway, an athletic lifestyle brand, is trying to create a shift in the athleisure market with its performance socks. In recent years, Outway says the industry has witnessed extraordinary growth because of an increasing awareness of health and fitness. However, the importance of good quality socks have been somewhat ignored in this thriving market. Outway is trying to change the perception of people that have so far been content using traditional box store socks.
Active apparel items such as shorts, yoga pants, shoes, hats, and shirts have always attracted lots of interest from the buyers. Though overlooked by many individuals, athletic socks are equally important for an active lifestyle because they act as a barrier between people’s feet and their shoes. Without socks with the right technical features, users are likely to experience discomfort in the form of overheating, sweating, blisters and abrasions on their feet.
Outway socks reportedly come with premium yarns, original designs and the right technical features to help users take on any challenge. Outway says their socks:
- Stay-up compression and a hand-sewn seamless toe keeps the socks from falling down and bunching up. Users can focus on what matters the most as these adjustment free socks stay in place all-day.
- Strategic venting and sweat wicking yarns allow feet to breathe and maintain the ideal temperature.
- An engineered heel and midfoot arch support prevents socks from moving around within the shoe. Therefore, users need not worry about abrasions and blisters as they move around throughout the day.
“Whether you’re running, cycling, working out or all the things in between, Outway socks empower you to do what makes you happy while achieving new levels of performance, comfort, and style. Our socks are thoughtfully designed for the pursuit of personal bests,” said Outway founder Rob Fraser.
