Mercedes-Benz partners with Big Brothers Big Sisters of Canada
by CM staff
Mercedes-Benz Canada is expanding the Driving Your Future program, which was introduced by Mercedes-Benz USA in 2022.
Tennis player and Mercedes-Benz global brand ambassador Roger Federer joins Mercedes-Benz Canada and Big Brothers Big Sisters of Canada to celebrate their new partnership. (CNW Group/Mercedes-Benz Canada Inc.)
MISSISSAUGA — Mercedes-Benz announced a multi-year partnership with Big Brothers Big Sisters of Canada (BBBSC) and title sponsorship of its National Youth Mentoring Advisory Council (NYMAC). The partnership will provide mentorship to help Canadian kids reach their full potential. This partnership comes as Mercedes-Benz Canada introduces Driving Your Future, a corporate citizenship initiative aimed at empowering the next generation of Canadians through education, development, and inspiration.
Mercedes-Benz Canada is expanding the Driving Your Future program, which was introduced by Mercedes-Benz USA in 2022.
With Driving Your Future, Mercedes-Benz Canada will support Big Brothers Big Sisters (BBBS) agencies nationwide with their growing need to identify mentors for Littles (mentees). There are currently 10,000 children (aged seven to 18) across Canada awaiting mentorship.
According to studies, mentorship significantly changes lives by fostering resilience, reinforcing the importance of BBBSC’s movement in Canada.
“Driving Your Future is an extension of how Mercedes-Benz leads and accelerates change. We are taking positive action by uplifting and empowering the next generation of Canadian youth to help them reach their full potential,” said Andreas Tetzloff, President and CEO, Mercedes-Benz Canada.
Through this partnership, Mercedes-Benz Canada is the title sponsor of BBBSC’s National Youth Mentoring Advisory Council (NYMAC), a consortium of young people (aged 17-28) from across the country. The group provides consultation, undertakes projects, and takes a leadership role in supporting BBBSC on issues related to mentoring children.
Mercedes-Benz Canada will regularly engage with NYMAC members, providing networking, unique experiences and mentorship opportunities for young people on the council, while empowering NYMAC’s work to continuously enhance BBBSC’s mentoring programs for kids across Canada.
