Canadian Manufacturing

L’Oréal Canada launches a business data lab

by CM Staff   

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L'Oreal recognizes its Canadian subsidiary as a digital hub for the L'Oréal Group, as it has worked with various industry partners to develop related technologies since 2011.

L’Oréal Canada Data Lab (CNW Group/L’Oréal Canada Inc.)

MONTREAL — L’Oréal Canada has launched a business data lab for the L’Oréal Group.

The L’Oréal Group’s first data science incubator will focus on understanding the habits of their consumers and their beauty concerns from wherever they are in the world.

A group of data scientists who are closely tied to L’Oreal Canada have formed the business data lab. The company says these data scientists will focus their work on solving key business issues, leveraging the company’s Canadian headquarters in Montreal and its partnership with Rocket Science Development and its CEO Mohamed Sabri as well as McGill University.

“Our Beauty Tech ambition is to exponentially augment L’Oréal’s game-changing science with cutting-edge technologies, at scale, to deliver unsurpassed consumer beauty experiences,”  said Samantha Daude Di Nacera, L’Oréal Canada CMO in a statement.

L’Oreal recognizes its Canadian subsidiary as a digital hub for the L’Oréal Group. The company’s Canadian headquarters has worked to develop its big data, artificial intelligence and Beauty Tech, Virtual try-on (VTO) test technologies, colouring and skin diagnosis technologies since 2011.

As part of its digital acceleration strategy, the L’Oréal Group acquired ModiFace in 2018, a Toronto-based start-up company in the field of augmented reality and artificial intelligence applied to beauty. These Beauty tech services have helped L’Oréal deliver business value to brands and retailers.


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