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Longtime Southwest CEO will step down next year

Speculation about Kelly's successor had sometimes focused on Tom Nealon, who was named president in January 2017, and Mike Van de Ven, the chief operating officer.

June 23, 2021  by Associated Press

Southwest Airlines said on June 23 that longtime CEO Gary Kelly will step down in February of 2022 and be succeeded by another veteran at the nation’s fourth-largest airline.

The new CEO will be Robert Jordan, the executive vice president of corporate services. Southwest said Kelly, 66, plans to remain executive chairman at least through 2026.

Speculation about Kelly’s successor had sometimes focused on Tom Nealon, who was named president in January 2017, and Mike Van de Ven, the chief operating officer. Both men have played more prominent roles in key events such as quarterly calls with Wall Street analysts.

Jordan, 60, was a programmer and financial analyst for computer maker Hewlett-Packard before joining Southwest in 1988. He held jobs in accounting and overseeing technology. However, he has taken on a larger strategic role at Southwest in recent years.

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Jordan ran AirTran Airways after Southwest bought the rival low-cost carrier in 2011 and led projects to build out the airline’s website and frequent-flyer program, a key source of revenue.

During the pandemic, when air travel dropped to levels not seen during the jet era, Jordan played a key part in shaping programs to encourage employees to take voluntary leave or buyouts as Southwest took emergency measures to slash costs.

The Dallas carrier has had only a few CEOs in its 50-year history. It was led for many years by Herb Kelleher, a colorful, chain-smoking lawyer who helped create the airline 50 years ago against fierce opposition from existing carriers. Kelleher stepped down in March 2001, but his successor, Jim Parker, had a tense relationship with labor groups at the heavily unionized airline, and was replaced by Kelly in 2004.

Shares of Southwest Airlines Co. fell 1% on June 23 with almost all major airlines in retreat in early trading.


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