Canadian Manufacturing

Lion Electric appoints new US marketing and truck sales executives

by CM Staff   

Cleantech Canada
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Sydney Dunn and Dominik Beckman each bring more than 20 years of expertise to their new roles at the emission-free vehicle manufacturer.

MONTREAL — The Lion Electric Company has announced the addition of two executive positions in the U.S., naming Sydney Dunn as vice president of truck sales, U.S. and Dominik Beckman as vice president of marketing and communications, U.S.

In her new role, Dunn will oversee the medium and heavy-duty trucking sales business division in the U.S. for Lion. She brings two decades of sales and operations experience to Lion. In her most recent role as director of fleet sales and operations at ElectraMeccanica, Dunn oversaw all sales and operations for the EV manufacturer’s go-to-market commercial strategy. Prior to that, Dunn spent several years in General Motors’ fleet and commercial division. Her roles were primarily focused on the sales and marketing of conquest customers, as well as the manufacturer’s re-entry into the medium-duty truck space.

Beckman joins Lion from Toyota Group Company, Hino Trucks, where he served for the past six years as executive leader of marketing and communications, overseeing dealer network operations and connected vehicle programs, as well as EV infrastructure solutions. Beckman also serves on the board of directors for the NTEA Green Truck Association and has 20-plus years of diverse global marketing, innovation management, and competitive positioning experience spread across renowned automotive companies – Toyota/Hino, Delphi Corp., and Continental AG.

“We are pleased to welcome Sydney and Dominik to Lion’s U.S. leadership team at this critical juncture in the move to zero-emission heavy-duty transportation, and at a very exciting time in our company’s history,” said Brian Piern, chief commercial officer at Lion in a statement.



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