Canadian Manufacturing

Imperial Tobacco Canada appoints President and Chief Executive Officer

by CM staff   

Manufacturing Operations Alcohol & Cannabis Chief Executive Officer Imperial Tobacco Canada Nicotine Reduced Risk Products Reynolds American

Frank Silva was appointed to the role effective April 1.

MONTREAL — Imperial Tobacco Canada (ITCAN), names Frank Silva as President and Chief Executive Officer. This appointment took effect April 1.

Silva has a long history with ITCAN, and its parent company BAT, that includes roles at local, regional, and global levels. Silva has served as Regional Marketing Director for BAT’s Asia Pacific and Middle East region (APME), Vice-President of Marketing and Sales at ITCAN, and Marketing Director for BAT UK and Ireland.

Most recently, Silva has been working with Reynolds American, BAT’s division in the U.S. During that time Silva was Senior Vice-President of Digital and Consumer Experiential Marketing, President of Reynolds Sales and Trade Marketing Services as well as Senior Vice-President of Reynolds brand portfolio, Newport, Camel & Natural American Spirit.

“I am thrilled to return home to ITCAN as President and CEO,” said Silva. “I would like to extend my gratitude to my predecessor, Ralf Wittenberg, for his hard work and leadership over the past three years. He has left me a solid business with incredible people, and I believe we are well positioned to continue demonstrate leadership in the tobacco harm reduction space.”


Ralf Wittenberg will return to BAT’s global headquarters in London as Commercial Director, Nicotine Reduced Risk Products (RRP).

“I am excited by what the future holds for ITCAN. As a Canadian, I am vested in the company and in the country. I believe we have the right strategy and the best people to continue our transformation,” continued Mr. Silva. “We have a strong legacy of innovation and leadership, and I am confident we will deliver A Better Tomorrow™ for all our stakeholders.”


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