Canadian Manufacturing

Here are the 7 latest editions to Saniflo’s Canadian team

by CM Staff   

Manufacturing Infrastructure appointments infrastructure Plumbing Industry

The company has named three new Business Development Managers, one for Eastern Canada, another for the two far western provinces and another for the central region.

CAMBRIDGE — Phil Warren, Managing Director for Saniflo Canada has announced seven personnel appointments according to a company statement.

The company has named three new Business Development Managers and they are Eric Delorosbil in Eastern Canada, Clifford Bassey for the two far western provinces, and Nizar Sebti for the central region.

The company stated that the trio will share similar responsibilities in their respective territories, including working with wholesalers, contractors and specifying engineers, generating sales leads, communicating and implementing sales and marketing programs, optimizing customer service, and working to achieve the company’s sales and market-share goals.

Delorosbil joined Saniflo last September to assume his current position, covering Quebec and the Maritime Provinces.


For Sebti, the appointment to Central Business Development Manager is a promotion from his previous post as Saniflo Canada Technical Support Specialist. Working remotely and reporting to Warren and Regional Sales Manager Robert Marchio, Sebti is covering Ontario, Manitoba and Saskatchewan.

Bassey is a newcomer to the plumbing industry and to the company. Before joining Saniflo Canada in December, he oversaw various properties for the real estate management company FirstService Residential in Vancouver, BC. Bassey will cover British Columbia as well as Alberta while reporting to Warren.

Saniflo Canada has also announced four additional personnel appointments in the areas of marketing, administrative, and technical-service support.

Deann Brown, another newcomer to the industry and Saniflo Canada, has been appointed to the newly created position of Marketing and Communications Manager, responsible for developing, communicating and managing all company marketing initiatives in pursuit of its master marketing goals.

Marketing and Communications Manager Teresa Cardona. A career marketing professional who held numerous marketing and brand management positions with various business entities for more than 17 years before joining Saniflo Canada in December.

Felipe Franca E Silva and Mathieu St-Louis were each recently appointed to the position of After Sales & Service Representative, reporting to Warren. As the first point of contact for customer concerns relating to warranties, sales, service and technical issues, ASR Representatives collaborate with other company departments, providing after-sales services to major Canadian wholesalers and retailers.

A 10-year plumbing industry veteran, St-Louis joined Saniflo Canada in December after working as a master plumber on a variety of fixture and pump products.

Stephanie DeLorme joined Saniflo Canada in March 2021 as Administrative and Marketing Assistant, with responsibilities in these two areas as well as order entry. Working as Warren’s direct assistant, she provides administrative/clerical services to the front office, accounting, sales and marketing. DeLorme will also assist Brown in implementing marketing programs.


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