Canadian Manufacturing

H2O Innovation increases its presence in Latin America and its North American focus on water reuse

H2O Innovation will strengthen existing and generate new relationships with original equipment manufacturers (OEM) in LATAM, a high growth potential market.

May 3, 2021  by CM Staff

QUEBEC CITY — H2O Innovation Inc. announces its continued expansion in the LATAM region, and increased efforts in the North American water reuse market, executing on a number of objectives from the Corporation’s 3-Year Strategic Plan.

In line with the recently announced acquisition of Genesys Membrane Products S. L. (GMP), which added an office for the Corporation in Santiago, Chile, H2O Innovation will strengthen existing and generate new relationships with original equipment manufacturers (OEM) in LATAM, a high growth potential market. With Piedmont having recently signed Pavax as a new distributor in Brazil, the Corporation’s Specialty Products pillar has now over 20 distributors in LATAM. A Key Account strategy is being implemented across all business lines and will improve market access for the Corporation’s OEM partners in LATAM.

In the United States, the Biden Administration has plans for a $110 B water infrastructure plan, a significant portion of which will likely go towards water reuse equipment improvements and upgrades. According to the President’s plan, $50 B will go for investments in programs to help communities build resilient land and water resources to tackle extreme weather events, including programs to provide funding for the western drought crisis by investing in water efficiency and recycling programs.

Tying these two initiatives together, H2O Innovation recently hired Alejandro Sturniolo to fulfill the role of Global Head of Water Reuse and Strategic Partnerships. “We have known Alejandro for many years both professionally and as a friend, and we are excited to have the opportunity to bring him into the H2O Innovation family. With his technical and commercial knowledge of the global water reuse market, and his experience with equipment and consumables in Latin America, he is perfectly positioned to help us grow in these strategic areas. Moreover, his vision and passion fit well with our strong company culture”, stated Frédéric Dugré, President and CEO of H2O Innovation.

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