Canadian Manufacturing

Cereal maker General Mills cutting up to 600 jobs globally

Faced with changing consumer tastes, breakfast food company has tried rejigging its recipes, but will now restructure its business


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The cereal maker has tinkered with a number of its recipes in an effort to boost flagging sales. PHOTO:

The cereal maker has recently tinkered with a number of its recipes in an effort to boost flagging sales. PHOTO: General Mills

NEW YORK—General Mills Inc., which has been struggling with weaker sales for its cereal and yogurt, plans to cut between 400 and 600 jobs around the world as it restructures its business.

Like other processed food companies, General Mills has been hurt by American’s changing tastes. The Minneapolis-based company has been tinkering with its recipes, adding more cinnamon to Cinnamon Toast Crunch cereal, switching to antibiotic-free chicken in Progresso soups and increasing the protein in Yoplait yogurts.

As part of the restructuring, the company says President and Chief Operating Officer Jeff Harmening will now also oversee global operations.

The cereal maker had about 39,000 employees as of May. Its other brands include Cheerios and Haagen-Dazs ice cream.


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