Canadian Manufacturing

Canopy Growth welcomes Martha Stewart as Official Strategic Advisor

Martha's appointment comes on the heels of the launch of Martha Stewart CBD in partnership with Marquee Brands and Canopy Growth.

May 20, 2021  by CM Staff

Martha Stewart is Canopy Growth’s newest strategic advisor. In this newly created role, Martha will expand upon her existing relationship with the company, leveraging her knowledge to provide Canopy with dedicated counsel on topics ranging from product innovation to format development. (CNW Group/Canopy Growth Corporation)

SMITHS FALLS and NEW YORK — Canopy Growth Corporation, a diversified cannabis, CBD and vaporization device manufacturer, announced the appointment of Martha Stewart as the company’s official strategic advisor. In this new role, Martha will expand upon her existing relationship with the company, leveraging her knowledge of product development and branding expertise, to provide the company with dedicated counsel ranging from product innovation to format development and strategic partnerships.

Martha’s appointment comes on the heels of the launch of Martha Stewart CBD in partnership with Marquee Brands and Canopy Growth.

Since launch, the product line-up has extended into gift boxes for occasions including Mother’s Day and Valentine’s Day. As mainstream awareness for CBD continues to increase, coupled with Martha’s legacy as a source for living well, the product line will hopefully continue to serve as a key area of growth for the business.

“Canopy Growth is committed to providing consumers with trusted CBD products with quality ingredients, and Martha Stewart has been a champion of our commitment since the inception of our partnership,” said David Klein, Chief Executive Officer of Canopy Growth. “We are thrilled to deepen our relationship with Martha through this new advisory role. With her expansive business acumen and years of experience with the Canopy team, together we’ll unleash the power of CBD to improve lives and create an unparalleled portfolio of brands.”

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Martha will play a role in shaping Canopy’s product innovation pipeline through her counsel in the development of novel concepts, formats, flavors and strategic alliances.

“Over the past year, demand and awareness for CBD products has skyrocketed. Working with the top researchers and scientists at Canopy Growth, I saw first-hand how dedicated the company is in producing high quality, safe and consistent products,” said Martha Stewart. “Deepening my relationship with the business is a natural fit given our aligned dedication and passion for bringing consumers innovative and quality CBD products and I’m thrilled to share the benefits of CBD with consumers all over the country.”

As momentum for the brand and the Martha Stewart CBD product portfolio grows, Canopy Growth has also signed a distribution deal with Southern Glazer’s Wine and Spirits, a distributor of alcoholic beverages, as the select distributor for Martha Stewart CBD across the U.S. market. The distribution deal follows the recent announcement with Southern Glazer’s and Canopy Growth to distribute Quatreau, Canopy’s first line of CBD-infused beverages sold in the U.S. market. Southern Glazer’s will initially distribute Martha Stewart CBD across seven states, with additional states in the months to come.