Canadian Tire Corporation launches its own activewear line

TORONTO — Canadian Tire Corporation (CTC) announced the launch of Forward With Design (FWD), its activewear brand designed, developed and incubated in-house for active Canadians.

Forward With Design apparel was built from the ground up in over 900 days from concept ideation to full brand launch. On the heels of CTC’s Better Connected strategy, the goals were to design and deliver products that could transition seamlessly wherever life takes people.

“Knowing the lines between work and play are often blurred, Canadian Tire Corporation brought together its top talent to develop an activewear brand rooted in versatility,” said Anthony Wolf, Vice President, Product Development at CTC. “Forward With Design not only highlights our in-house brand-building capabilities, it delivers a customer-centric collection that combines style with functionality, mindfully designed to transition with Canadians throughout their daily activities.”

SportChek, part of the Canadian Tire Group of Companies, is the exclusive seller of Forward With Design’s three capsule collections – Push, Friday and Free.

The Push collection focuses on elevated activewear built for the active generalist with high-intensity in mind

The Free collection focuses on relaxed loungewear for the in-between moments in life, with a focus on sustainable fabrics, trend-driven silhouettes, and fashion-forward colours

Fusing clean, minimal design with activewear technologies, the Friday collection is transitional work-leisure designed for life on the move

“We’re continuously striving to bring our customers the highest quality products to support their healthy, active lives, and couldn’t wait to bring Forward With Design into our assortment,” said Dale Skulsky, Vice President Purchasing, SportChek. “Forward With Design not only complements the SportChek brand promise, but brings a complete product offering to our customers that’s rooted in active-style, quality and mindfulness.”