Canadian plant-based brands to help strengthen regulations
by CM Staff
The growing global interest for these products has pushed plant-based protein producers to ensure regulations enable them to supply this demand.
Protein Industries Canada
Winnipeg — Protein Industries Canada has announced plans to collaborate with Loblaw Companies Limited, Pulse Canada and Plant-Based Foods of Canada as well as the ingredients sector to “modernize” regulations surrounding the production of plant-based protein sources.
According to PIC, the growing global demand for plant-based protein products has pushed brands to ensure that regulations for these products support overall growth in the industry.
Moreover, PIC says partners in the plant-based food industry will deploy consumer surveys, lab experiments and regulatory experiments as part of consumer health and safety measures.
The initiative aims to modernize plant-based food production the areas of protein labelling claims, when and how to use labels such as “plant-based cheese” or “patties,” development of in vitro methods to evaluate protein digestibility, and discretionary fortification of simulated plant-based meat and poultry products on nutrient intake.
“As more Canadians become interested in what’s in the food they eat, it’s important that food labels and nutrition information be easy to understand,” said François-Philippe Champagne, Minister of Innovation, Science and Industry in a statement.
“This partnership will support the modernization of regulations regarding labelling and naming, as well as provide companies with insight on how they can market their products using language consumers will recognize.”
