Alberta government is trying to recruit skilled workers from Toronto

TORONTO — The first phase of the Alberta is Calling advertising campaign launched in Toronto and Vancouver in mid-August and was designed to draw skilled, educated and ambitious talent to Alberta. In Phase 2, the campaign continues to spread the news about why workers in both cities may consider a future in one of Alberta’s cities.

Miranda Rosin, MLA for Banff-Kananaskis, and R.J. Sigurdson, MLA for Highwood, joined Premier Jason Kenney at the W Toronto hotel to provide more details about the campaign. At the Bloor-Yonge TTC station, transit riders will be surrounded by images of Alberta’s landscapes and cityscapes, as well as facts about life in the western province. The ads will be up for one month. Currently, the Alberta government is offering no additional financial incentive to move to a city in the province.

Alberta reports that it is experiencing unprecedented economic growth and diversification that has resulted in jobs across numerous sectors, including technology, finance, renewable energy, film and television, agriculture, transportation, aviation, manufacturing and logistics.

The campaign highlights the reported advantages of life in Alberta, including:

• Highest average wages and lowest taxes in the country.
• Home ownership in a major city for less of a cost.
• Shorter average commute times.
• Career opportunities in emerging and growing industries.
• Easy access to mountain parks for year-round hiking, skiing, biking.

“After several tough years, Alberta is back in a big way. One of the challenges we’re facing is not having enough people to fill all the jobs that are being created. Alberta is friendly, affordable and offers limitless opportunity, and we’re here to make our case to skilled professionals in the Greater Toronto Area.” said Jason Kenney, Premier.

The Alberta is Calling campaign will cost a total of $2.6 million.