York University launches new Certificate in Product Management program
by CM Staff
The four-year, part-time course is said to be the first post-secondary program in this field in Canada.
York University’s School of Continuing Studies in Toronto has launched a new Certificate in Product Management, said to be the first post-secondary program in this field to be offered in Canada.
In a news release, York officials said the four-year, part-time program will enable business, marketing and sales professionals to up-skill and prepare for careers that help organizations to launch new products. It’s also “ideal” for business analysts seeking a more strategic role with a product team and associate product managers who are working towards a promotion, they said.
“Over the last five years, local demand for product managers has increased by over 60 per cent,” York officials said. “As the economy begins to recover from the pandemic, and more services and products move to online platforms, organizations are undergoing digital transformations and adopting an omnichannel customer experience, driving the demand for product manager roles.”
Course instructors will also guide learners to:
- Prepare and present a business case for the development of a product, service or enhancement
- Communicate a vision, strategy, and product roadmap to achieve desired business outcomes
- Apply project management principles to the development of a product, service or enhancement
- Implement design thinking, UX, and other relevant frameworks to support business needs across multiple industries and product types
- Analyze data to support decision making related to product decisions and product features
The part-time program allows students to study while they’re currently employed. “Students can expect to work on an experiential capstone project with a real company, allowing them to develop essential product management principles and processes and develop an impressive portfolio once they graduate,” York officials said.