Canadian Manufacturing

Kraft Heinz appoints Miguel Patricio as CEO

Patricio, who has helped build iconic consumer brands at Philip Morris, The Coca-Cola Company and Johnson & Johnson, will succeed Bernardo Hees

April 22, 2019  by Canadian Manufacturing.com Staff

PHOTO: Miguel Patricio appointed CEO of Kraft Heinz effective July 1, 2019/Business Wire

The Kraft Heinz Company announced that the appointment of Miguel Patricio as Chief Executive Officer effective July 1, 2019.

Patricio will succeed Bernardo Hees, who will remain CEO through June 30, 2019, to ensure a seamless transition.

“Miguel is a proven business leader with a distinguished track record of building iconic consumer brands around the globe, driving top-line revenue growth through a focus on consumer-first marketing, innovation, and people development,” said Alex Behring, Chairman of Kraft Heinz’s Board of Directors.

A native of Portugal, Patricio has held positions at Anheuser-Busch InBev (AB InBev) and Asia Pacific.

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At AB InBev, Patricio helped develop and implement a strategic playbook for global brands Corona, Budweiser and Stella Artois, accelerating organic sales growth to high single digits.

As president of Asia Pacific, Patricio set the foundation for the growth of the China business, by growing Budweiser to become the leading brand in China, and growing local brands such as Harbin. This led to the transformation of AB InBev Asia Pacific, which grew from revenues of $1 billion in 2008 to $2.7 billion in 2012, making it the number one beer company in China. Asia Pacific now represents approximately 15 per cent of the company’s global revenue and 18 per cent of global volumes.

Prior to AB InBev, Patricio has worked at other consumer companies including Philip Morris, The Coca-Cola Company and Johnson & Johnson in Latin America, New Jersey, and Georgia.


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