The Body Shop Canada expands its refill program
by CM staff
Refill stations are now available in 800 stores around the world, 91 of which are in Canada accounting for 88 per cent of the Canadian estate.
Photo: The Body Shop, Peptalk Lipstick
TORONTO — In February, The Body Shop expanded its refillable offerings beyond hair care, shower gels and hand soaps to include a new makeup product, the Peptalk Lipstick, which comes in a refillable case made from 100 per cent recycled aluminum (sold separately).
Throughout 2023, The Body Shop is opening seven Changemakers’ Workshop concept stores throughout Canada. These stores are designed with sustainability and local communities in mind, with upcycled materials, installations from local artists and information about local causes for customers to support.
In 2021, the beauty retailer announced a five-year plan to roll out refill stations in the majority of its stores and set targets to save 25 tons of plastic per year through the program. Refill stations are now available in 800 stores around the world, 91 of which are in Canada accounting for 88 per cent of the Canadian estate.
“We want our customers to understand first and foremost that they can be changemakers—and that even small individual acts, like refilling your shampoo or shower gel in a reusable container, can have a big impact on our planet,” said Hilary Lloyd, VP of marketing and corporate social responsibility for The Body Shop North America. “The climate crisis is the greatest risk facing our future, which is why we call on beauty lovers everywhere to use their purchasing power to embrace a circular economy.”
