ALUS Canada announces $100K sponsorship from Silk to restore farmland across the country
by CM Staff
Silk will help ALUS Canada's network of farmers and ranchers in three provinces
ALUS Canada announces $100,000 New Acre™ Project sponsorship from Silk® to support the management and restoration of 90 acres of farmland in seven communities across Canada. (CNW Group/ALUS Canada)
TORONTO — On Sept. 9, ALUS Canada, a charity organization that aims to help farmers, announced a New Acre Project sponsorship by Silk, a brand in Danone Canada‘s plant-based product category.
Through its $100,000 commitment, Silk will help ALUS Canada’s network of farmers and ranchers in three provinces — Alberta, Ontario and Quebec — use parcels of land in an alternative way to produce ecosystem services that will benefit Canadians.
“We want to thank Danone for their investment in the New Acre Project. We strive to sustain agriculture, wildlife and natural spaces one acre at a time, and today’s funding announcement will help us achieve this goal,” said Katherine Balpataky, who leads the New Acre Project as ALUS Canada’s director of corporate partnerships and business development, in a statement.
With this sponsorship, Silk will help the management and restoration of 90 acres of farmland over the next seven years, to help improve water quality and watershed health, develop new habitat for wildlife and combat the effects of climate change.
“Silk® has always worked tirelessly to be responsible in everything we do—from the way we bring food to your table to the way we take care of our planet. Our involvement in the New Acre™ Project advances our ongoing mission to support local communities and promote sustainable local practices, such as water conservation and helping pollinators, through our existing drought-resistant plants project,” said Geneviève Bolduc, Director Plant-Based Category at Danone.
