Bauer Hockey names new EVP and General Manager
September 2, 2025
by CM Staff
With executive and global brand management experience, Gillian will reportedly lead the Bauer brand and business, including strategy development and operating execution.
EXETER — Bauer Hockey, a hockey equipment manufacturer, announced the appointment of Gillian Meek as Executive Vice President and General Manager, Bauer Hockey.
“Gillian joins us with a valuable combination of successful leadership experience across a range of global brands and the core values of team and consumer first that are fundamental to Bauer Hockey,” said Ed Kinnaly, CEO of Peak Achievement Athletics and Bauer Hockey. “She’s a great addition to our team, and I’m excited for what’s ahead for Bauer Hockey under her leadership.”
With executive and global brand management experience, Gillian will reportedly lead the Bauer brand and business, including strategy development and operating execution. Most recently, Gillian served as CEO of Kamik Canada, Inc., where she built an executive leadership team under a new ownership structure and developed a growth plan centred on consumer product, marketing, and distribution.
Prior to Kamik, she led the Keds brand as Global President. She has also held senior roles at Wolverine Worldwide, Stride Rite, Timberland, and Reebok.
“It’s an honour and privilege to join such an iconic brand and company that’s been driving performance and elevating protection for almost 100 years,” Meek said. “I’m looking forward to building on this success and commitment to our athletes with the Bauer team as we continue to drive innovation through our brand, RD&D, product, and marketing.”
Gillian earned an MBA from Babson College and completed her undergraduate studies in finance and economics at Western University.
