Toyota Canada announces $750K investment in the Trans Canada Trail

Toyota Canada becomes the Trans Canada Trail’s exclusive automotive partner (CNW Group/Toyota Canada Inc.)

OTTAWA — Toyota Canada announces that it has renewed and expanded its partnership with Trans Canada Trail, becoming its exclusive automotive partner and establishing the Toyota Canada Fund for Trail Sustainability. Toyota Canada is investing $750,000 towards environmental sustainability.

This partnership supports Toyota’s attempts at helping to sustain the Trans Canada Trail.

The new Toyota Canada Fund for Trail Sustainability will reportedly support national programs that advance climate resilience, biodiversity, and trail stewardship from coast to coast to coast.

“Canada’s trails are more than pathways through nature – they foster connection to the outdoors, to one another, and to the diverse communities that shape our country,” said Cyril Dimitris, President and CEO, Toyota Canada. “We’re proud to establish the Toyota Canada Fund for Trail Sustainability to make lives better and communities stronger, and to further support our global commitment to operate in harmony with nature.”

“Toyota Canada’s continued support for Trans Canada Trail represents an inspiring commitment to a more sustainable future – for Canada’s trails and beyond,” says Mathieu Roy, Chief Executive Officer of Trans Canada Trail. “The creation of the Toyota Canada Fund for Trail Sustainability will support critical ecological restoration, research and ongoing maintenance that will help ensure the long-term resilience of Canada’s nationwide trail system. We are extremely grateful to Toyota Canada for their generosity and their recognition of the crucial role trails play in our natural landscape.”