Tease unveils first fully biodegradable, refillable tea collection in North America
by CM Staff
Tease also launched 'auto-refills' that allow for the refilling of the collection without tossing or replacing the outer packaging.
Tease, a Canadian-based certified benefit corporation, has launched what’s being called the world’s first fully biodegradable and refillable botanical wellness tea blends, where everything from the packaging to the product itself is 100 per cent biodegradable.
Founded in 2013 and headquartered in Ottawa, Tease officials say they made a conscious transition to biodegradable packaging and tea bags as part of the evolution of the brand’s values.
“The decision to relaunch our entire line in a more convenient and environmentally conscious format initially came from the toll that the pandemic had on our business and communities,” Tease founder and CEO Sheena Brady said. “We saw that many of our customers were looking towards more natural, accessible products to support them through trying times without compromising quality, sustainability, or impact. Though Tease has sourced and created all-natural loose leaf blends since its inception, we innovated our blends to make them more convenient, wellness-centric, and sustainable than ever.”
Brady reformulated existing blends to include additional supportive ingredients like ashwagandha for stress management and ginkgo for focus. Tease also launched “auto-refills”, which allow customers to refill their existing collection without tossing or replacing the outer packaging. “Auto-refills are kinder to the planet and your wallet, allowing customers to save up to 35 per cent on refills auto-delivered to their door on a schedule that is convenient for them,” Brady said.
Tease also supports women in business through Founders Fund, which funds and mentors women in business, having contributed and raised over $200,000 since 2019, and largely throughout the pandemic.