AUBURN HILLS, Mich.—Ahhh, the SEMA show in Las Vegas.
A Christmas for car guys, if you will, the Specialty Equipment Market Association (SEMA) show is home once a year to the latest and greatest in automotive technology.
Closed to the public, the show still manages to attract more than 50,000 visitors from the industry, making it the Mecca of automotive allure.
Firms the world over clamour for a chance to showcase their wares, from the mild to the wild, and Chrysler Group LLC is no different, unveiling a handful of the 20 Mopar-modified vehicles it plans to showcase at the event running Nov. 5-8 at the Las Vegas Convention Center.
Ram Sun Chaser
Inspired by the California coast, the Sun Chaser concept brings a host of neat gadgets to the Ram 1500, including a concept Mopar roof rack, dubbed the “surf rack,” and two adjustable support rails housed within the tracks of the truck’s bed meant to accommodate a long surfboard.
Hooks on the side of the rails can also carry up to four boards.
To wash off after a day of surfing, the Sun Chaser includes a concept water tank with hose in the truck’s RamBox bed-side storage.
The truck also features a flip-up seatback on the tailgate, which converts it into a bench, and a two-inch lift kit and Mopar cat-back exhaust.
Fiat 500L Adventurer
Like a hiker in flip-flops, the Fiat 500L Adventurer concept wouldn’t offer as much capability as the name suggests.
A host of appearance upgrades adorn the Adventurer, including flashy white, orange and black paint applications and 18-inch wheels, but don’t expect to take to the Pennine Alps with this one.
Jeep Cherokee Trail Carver
Knocked for its Fiat unibody platform, Jeep’s reincarnated Cherokee gets some much needed upgrades in the Trail Carver concept.
2014 Chrysler 300S
The Chrysler 300 gets street savvy with the S edition concept, featuring a
No performance additions to the 300 here, but it hits the nail on the head in the looks department.