Canadian Manufacturing

[PHOTOS] Chrysler teases lineup heading to SEMA show in Vegas

by Dan Ilika   

Canadian Manufacturing
Operations Procurement Technology / IIoT Automotive

Automaker unveils a few of the 20 vehicles it will showcase at the SEMA show next month

AUBURN HILLS, Mich.—Ahhh, the SEMA show in Las Vegas.

A Christmas for car guys, if you will, the Specialty Equipment Market Association (SEMA) show is home once a year to the latest and greatest in automotive technology.

Closed to the public, the show still manages to attract more than 50,000 visitors from the industry, making it the Mecca of automotive allure.

Firms the world over clamour for a chance to showcase their wares, from the mild to the wild, and Chrysler Group LLC is no different, unveiling a handful of the 20 Mopar-modified vehicles it plans to showcase at the event running Nov. 5-8 at the Las Vegas Convention Center.


The Ram Sun Chaser is a surfer's dream, featuring a lift kit, surfboard storage and a built in shower. PHOTO Chrysler

Ram Sun Chaser

Inspired by the California coast, the Sun Chaser concept brings a host of neat gadgets to the Ram 1500, including a concept Mopar roof rack, dubbed the “surf rack,” and two adjustable support rails housed within the tracks of the truck’s bed meant to accommodate a long surfboard.

Hooks on the side of the rails can also carry up to four boards.

To wash off after a day of surfing, the Sun Chaser includes a concept water tank with hose in the truck’s RamBox bed-side storage.

The truck also features a flip-up seatback on the tailgate, which converts it into a bench, and a two-inch lift kit and Mopar cat-back exhaust.

Don't expect to take to the Pennine Alps with the Fiat 500L Adventurer. PHOTO Chrysler

Fiat 500L Adventurer

Like a hiker in flip-flops, the Fiat 500L Adventurer concept wouldn’t offer as much capability as the name suggests.

A host of appearance upgrades adorn the Adventurer, including flashy white, orange and black paint applications and 18-inch wheels, but don’t expect to take to the Pennine Alps with this one.

The Jeep Cherokee Trail Carver features the automaker's Trailhawk 4x4 package and a 3.2-litre V6 engine. PHOTO Chrysler

Jeep Cherokee Trail Carver

Knocked for its Fiat unibody platform, Jeep’s reincarnated Cherokee gets some much needed upgrades in the Trail Carver concept.

The Chrysler 300S features a phantom Black triple-coat paint job, 20-inch wheels, a black grille surround and lowering springs. PHOTO Chrysler

2014 Chrysler 300S

The Chrysler 300 gets street savvy with the S edition concept, featuring a

No performance additions to the 300 here, but it hits the nail on the head in the looks department.


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