Canadian Manufacturing

Google, Mattel bringing back View-Master toy

by The Associated Press   

Canadian Manufacturing
Operations Research & Development Technology / IIoT


The classic photo viewer from a low-tech era will be updated with smartphone compatibility

View-Master promises users can explore famous places, landmarks, nature, planets and more in 360 degree “photospheres.” PHOTO: Mattel Inc.

View-Master promises users can explore famous places, landmarks, nature, planets and more in 360 degree “photospheres.” PHOTO: Mattel Inc.

NEW YORK—Mattel and Google are trying to bring the 75-year-old View-Master into the 21st century, updating the iconic stereoscopic photo viewer with smartphone compatibility and virtual reality technology.

It’s a long way from Google Glass, both in price and aim.

Targeted at families, the updated View-Master has users insert a smartphone into a headset. Using a smartphone app, the gadget will immerse kids in a slew of virtual worlds, from far-off cities to outer space.

Mattel Inc. and Google Inc. unveiled the virtual reality viewer February 13 at Mattel’s New York City office.

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The device launches in the fall, so the companies had no finished product to show off. But Mattel demonstrated the technology using Google Cardboard, a cardboard attachment that turns smartphones into virtual reality viewers.

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