Customers’ demand for integrated solutions powers global email security market
The global email security market is estimated to reach $5.27 billion by 2025, with North America expected to remain the largest contributor
SANTA CLARA, Calif. — The need for secure email has never been stronger as the complexity and volume of threats have increased significantly. Frost & Sullivan’s recent analysis finds that the global email security market is estimated to reach US$5.27 billion by 2025 from US$3.14 billion in 2020, expanding at a CAGR of 10.9%, with North America expected to remain the largest contributor. The most significant trend is the acceleration of the migration to the cloud. Customers are adopting cloud-based mailbox services and moving their email security to the cloud from on-premise appliances. Additionally, the pandemic-induced work from home (WFH) and the increasing use of bring your own device (BYOD) have further demonstrated the need for email security.
The financial industry was the largest vertical market with a 21.8% revenue share in 2020 and will remain so with anticipated revenues of US$1.18 billion in 2025. The healthcare and government (including defense) sectors follow, with forecasted 14.9% and 14%, respectively, revenue shares by 2025.
“As email is the number one threat vector, organizations are looking for integrated solutions and a single pane of glass for more effective and simplified security management,” said Tony Massimini, Security Research Analyst at Frost & Sullivan in a statement. “Also, the convergence of email security with other security solutions enables organizations to consolidate vendors and increase operational efficiencies while gaining stronger and more comprehensive security.”
Massimini added: “The growing number of data protection and privacy regulations in various countries and regions will drive customers to engage in or upgrade to new email security solutions to comply with the requirements in place. Further, to keep pace with customers, vendors must move to the cloud quickly, continue to innovate in terms of cloud security and work on augmenting other cloud email services.”
As the trend of integrating across security solutions is gaining importance, email security solutions providers should consider the following growth prospects:
- Cloud migration: Vendors should support customers in correlating data across multiple vectors such as endpoints, the cloud, email, and networks, which will help in threat identification and management.
- Social engineering threats: Vendors should offer automated security processes and training for personnel, especially because many enterprises have adopted the WFH model during the pandemic.
- Cyber attackers aggressively target the financial, government, and healthcare segments: Vendors should consider a cloud service to monitor a customer’s security compliance and performance. They can also partner with MSPs/MSSPs to offer solutions and expertise across a complicated security landscape.
- Integrated cloud security: Email security can be implemented as part of a wider, integrated, cloud-based security ecosystem.