Fresh Attitude salads now sold in 100% recycled plastic packaging
Vegpro and Cascades partner up on containers that are said to improve airflow and prolong conservation time
SHERRINGTON, Que. — Vegpro International Inc., a baby lettuces producer in Canada, and Cascades, a manufacturer of packaging made from recycled materials, announced on July 5 that they have established a partnership aimed at replacing all Fresh Attitude salad containers, traditionally made from virgin plastic, with 100% recycled and recyclable plastic containers.
The containers are manufactured at the Cascades Inopak plant in Drummondville, Québec.
The two companies said in a joint statement that the container is expected to offer a smaller environmental footprint that also helps to extend the shelf-life of salads. The containers are said to improve airflow and prolong conservation time by limiting the build up of excess humidity.
A life cycle analysis (LCA) of similar Cascades packaging demonstrated that using 100% recycled PET reduces GHG emissions and the consumption of non-renewable resources required to manufacture packaging.
“Since a semi-rigid package is necessary to protect our delicate baby lettuce, our challenge was to find a more ecological material than virgin plastic,” said Gerry Van Winden, Vegpro International’s founder and CEO, in a prepared statement. “We are proud to have met this challenge in collaboration with Cascades, thanks to the company’s expertise in eco-packaging design.”
“We are pleased to support Vegpro in achieving its sustainable development objectives,” added Luc Langevin, President and COO of Cascades Specialty Products Group. “This new packaging will give tonnes of plastic a second life, integrating them into the circular economy. We would like to thank Vegpro for their trust.”
The production of the packaging has begun, and the transition will take place gradually, until early 2021.