Lego introduces pieces made from plant ingredients
The Danish toy maker will start making plant-shaped Lego pieces with plastic sourced from sugarcane in 2018
BILLUND, Denmark—Production has started on a range of Lego pieces made from a plant-based plastic sourced from sugarcane, which will appear in Lego boxes this year.
The pieces are polyethylene—a soft, durable and flexible plastic—but they are made with ethanol produced from sugarcane.
The new pieces will fittingly be shaped like leaves, bushes and trees.
“At the Lego Group we want to make a positive impact on the world around us, and are working hard to make great play products for children using sustainable materials. We are proud that the first Lego elements made from sustainably sourced plastic are in production and will be in Lego boxes this year. This is a great first step in our ambitious commitment of making all Lego bricks using sustainable materials,” said Tim Brooks, vice-president, Environmental Responsibility at the Lego Group.
Lego says the plant-based pieces are identical to those produced using conventional plastic.
“Lego products have always been about providing high quality play experiences giving every child the chance to shape their own world through inventive play. Children and parents will not notice any difference in the quality or appearance of the new elements, because plant-based polyethylene has the same properties as conventional polyethylene,” said Brooks.
The move is part of the toy maker’s commitment to use sustainable materials in core products and packaging by 2030.