Canadian Manufacturing

BuildDirect and Maverick Design partner in marketing program

by CM staff   

Manufacturing Sales & Marketing Textiles BuildDirect engineered wood floors marketing program Maverick Design partner


The companies launch a white-label marketing program for a collection of Maverick-branded engineered wood floors.

Design: Maverick Design | Photography: IM PHOTOS (CNW Group/BuildDirect.com Technologies Inc.)

VANCOUVER — BuildDirect.com Technologies Inc., a omnichannel building material retailer, entered into a partnership with Maverick Design, the interior design studio at Wedgewood Homes, a division of Wedgewood LLC, to launch a white-label marketing program for a collection of Maverick-branded engineered wood floors – The Maverick Design Wood Flooring Collection.

“Our design team selects flooring for hundreds of homes a year, and it is our passion to deliver timeless designs that appeal to today’s buyers. Our partnership with BuildDirect not only allows us to have access to the Collection of quality flooring for our homes, but could also pave the way to explore opportunities for additional product collections in the future,” said Jessica Sommer, VP of Maverick Design.

Under the partnership, BuildDirect will merchandise the collection on its e-commerce platform to support Maverick’s brand, product awareness and sales. Maverick’s marketing initiatives will share installations and experiences with their audience to bring customer traffic and onsite conversions for the collection on BuildDirect.com.

“We are delighted to partner with Maverick, a well-recognized creative and interior design studio,” said Shawn Wilson, CEO of BuildDirect. “This partnership represents our ongoing efforts to leverage BuildDirect’s e-commerce platform to provide white-label solutions to companies that are looking for marketing avenues to grow their brand.”

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