Aimia adds Air Transat, Flair Airlines to its list of new Aeroplan partners
Air Canada plans to replace Aeroplan with its own loyalty points program when the Aimia contract expires
MONTREAL – Aimia Inc. has signed Aeroplan partnership agreements with two more Canadian airlines that will take effect in about two years, after its current agreement with Air Canada ends in 2020.
One of Aimia’s new partners is Air Transat, a long-established airline owned by Montreal-based travel and leisure company Transat AT.
Aimia’s other new partner is Flair Airlines, which began operating no-frills scheduled services to several cities last year from a hub at Edmonton International Airport.
They join Toronto-based Porter Airlines as recent partners in the Aeroplan points system, which Air Canada has said it will replace with its own loyalty points program when the Aimia contract expires.
Air Canada led a consortium of bidders to buy the loyalty program for as much as $325 million plus $2 billion of points liabilities, an offer that Aimia rejected last week.
Aimia has said it remains open to negotiating a fair deal with Air Canada and indicated that it would consider an offer of at least $450 million.