Canadian Manufacturing

Canadians believe their province is opening too quickly: survey

Canadians in Alberta, Saskatchewan, Manitoba and Quebec most likely to feel this way, research suggests

May 25, 2020  by CM Staff

Businesses are slowly beginning to reopen, but Canadian feel it is too soon. PHOTO: Wikimedia Commons

OTTAWA – Hill+Knowlton Strategies (H+K), a public relations and public affairs firm, has released findings from their national survey into how the COVID-19 pandemic is impacting Canadians. The research found that, while 56% of Canadians believe the pace and timing of their province’s re-opening is ‘just right,’ a substantial number of Canadians, in certain provinces, believe their province is opening too quickly.

“Our data shows that 3 in 10 Canadians believe that their province is re-opening either a little too quickly or much too quickly,” said research author Elliott Gauthier, H+K’s senior vice-president of Data + Analytics, in a prepared statement. “Those numbers were higher in the Provinces of Alberta, Saskatchewan, Manitoba, and Quebec, which are generally seen as having announced more aggressive re-opening plans.”

The survey took place the first week of May as provinces began to unveil their plans to re-open following weeks of pandemic lockdowns.

Notable findings include:

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  • Almost half of Albertans (46%) said their province was opening too quickly, as compared to only 39% who said the pace and timing was ‘just right’ and only 14% who said it was too slow.
  • 46% of Saskatchewanians and Manitobans said their provinces were opening too quickly as compared to 49% who said the pace and timing was ‘just right’ and 6% who said it was too slow.
  • 44% in Quebec said their province was opening too quickly as compared to the 45% who said the pace and timing was ‘just right’ and only 11% who said it was too slow.
  • 59% of Ontarians, 70% of Atlantic Canadians, and 72% of British Columbians said they believe the pace and timing of re-opening in their provinces were ‘just right.’
  • 43% of respondents aged 18-24 said their province was opening too quickly, as compared to 41% of those aged 25-34; 31% of those aged 35-44; 30% of those aged 45-54; 24% of those aged 55-64; and 25% of those aged 65+.

“The demographic trend shows that the younger a person is the more likely they are to think their province is opening back up too quickly,” said Gauthier. “It’s also noteworthy that only 1 in 4 seniors in Canada feel this way despite being at a much higher risk statistically. Ultimately, for both groups, this correlates to the degree of trust they have in government institutions; the older you are the more likely you are to trust in your government’s plan.”