Turkey farmers and processors of Canada introduce The Wishbone Project
The Wishbone Project's will donate $50,000 to Kids Help Phone as part of the project's first initiative
On April 16, Canada’s turkey farmers and processors announced the launch of The Wishbone Project.
“The Wishbone Project is how Canada’s turkey sector, farmers and processors are giving back and helping out locally, provincially and nationally through donations of funds and food,” said Darren Ference, chair, Turkey Farmers of Canada, in a prepared statement.
According to a statement, The Wishbone Project’s will donate $50,000 to Kids Help Phone to ensure young people can reach out for help during the COVID-19 Pandemic, as part of the project’s first initiative.
“For many young people and adults, their schedules and routines have changed dramatically with schools closed and forced self-isolation with many left unable to access mental health supports,” said Katherine Hay, president and CEO, Kids Help Phone. “Since the pandemic started mid-March, Kids Help Phone has experienced a nearly 400% increase in calls/texts related to COVID-19. We are truly grateful to The Wishbone Project for supporting the organization during a critical time.”
“The more The Wishbone Project can support communities in need or at risk, the less our fellow Canadians have to worry,” said Jean-Michel Laurin, president and CEO, Canadian Poultry and Egg Processors Council.