Canadian Manufacturing

Toronto’s Spin Master heads Down Under to form Australian subsidiary

Toy company to open office, warehouse to meet growing Australian demand

April 28, 2016  by Canadian Staff

TORONTO—Canadian toy company Spin Master Corp. is looking to shore up its position in the South Pacific.

The Toronto-based firm, which now ranks among the top 10 toy and games companies in the world, has announced plans to set up an Australian subsidiary to help boost its brands in the land Down Under.

“Australia presents a strong growth opportunity for Spin Master and we’re excited to be expanding our network of regional business offices,” Ben Gadbois, the company’s president and COO, said. “One of our core growth strategies is to continue to grow our international sales. Our new Australian subsidiary is an important step toward this goal.”

Having sold its toys in Australia and New Zealand for more than 15 years, the company already has an established reputation. Spin Master plans to open an office in Sydney as well as a warehouse in a yet-to-be-determined location. The company says the plans will be finalized in the coming months.


To oversee the new business division, Spin Master has appointed Jacqui Webster as general manager for Australia and New Zealand. Having held senior roles with Hasbro, Mattel and Paramount Pictures, the Toronto company says she is prepared to build on Spin Master’s previous success in Australia.

The announcement comes just one week after Spin Master announced the acquisition of two children’s app developers—a deal guaranteed to push the manufacturer into the digital age.

With the addition of its Australian office, the toy company will operate divisions in more than a dozen countries and employ more than 1,000 people across the globe.