Canadian Manufacturing

Maple Leaf Foods launch $2M campaign for food relief

The food processer has redirected its advertising investment to promote the issue

April 14, 2020  by CM Staff

MISSISSAUGA, Ont. — Maple Leaf Foods Inc. and its charity, the Centre for Action on Food Security, have launched a $2 million campaign to support emergency food relief efforts across Canada.

“The COVID-19 pandemic has critically heightened the ongoing issue of food insecurity in Canada, which already affects over 4.4 million people including 1 in 6 children,” said Lynda Kuhn, Chair of the Maple Leaf Centre for Action on Food Security, in a statement.

Kuhn continued, “At a time when self-isolation is a public health imperative, it is strikingly more difficult for people who lack the resources to safely meet the basic needs of their families.”

Maple Leaf has redirected its advertising investment to promote the issue through a multi-media campaign on both television and social media.

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Chris Hatch, CEO of Food Banks Canada, added, “This generous donation from Maple Leaf Foods and the Centre for Action on Food Security will help bring relief to the more than 3000 food banks and agencies Food Banks Canada supports and who are working tirelessly on the frontline.”


Related: Maple Leaf Foods suspends operations in Brampton



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