Dealing with recall fallout, GM names longtime engineer as new safety chief
40-year company veteran Jeff Boyer named to position; will deal with recalls, safety-related issues
DETROIT—General Motors Co. (GM) has named a 40-year engineer as its new safety chief, placing a single person in charge of recalls and other safety issues as it deals with a huge compact car recall that has damaged the company’s reputation.
The move, announced this week by CEO Mary Barra, comes after revelations that GM knew about a deadly ignition switch problem in 1.6 million compact cars at least 11 years ago, but failed to recall them until last month.
The problem has been linked to more than a dozen deaths in the Chevrolet Cobalt and five other models.
Barra on named engineer Jeff Boyer to the new global post.
She said it gives GM a single safety leader with access to senior managers and the board.
Boyer is responsible for development of safety systems, vehicle testing and safety of cars after they are sold, including recalls.
“If there are any obstacles in his way, Jeff has the authority to clear them,” Barra said in a statement. “If he needs any additional resources, he will get them.”
Two congressional committees and the Justice Department in the United States are investigating GM’s behaviour in the ignition switch case.
The company has admitted knowing as early as 2003 that the switches can unexpectedly shut down car engines and cause drivers to lose control.
Despite multiple company investigations, the cars were not recalled until last month.
In one of the investigations that didn’t lead to a recall, GM failed to consider four fatal accidents in one of the models.
“Something went wrong with our process in this instance, and terrible things happened,” Barra said in a video posted on GM’s media website.
On Feb. 13, GM announced the recall of more than 780,000 Cobalts and Pontiac G5s (from the 2005 through 2007 model years.
Two weeks later it added 842,000 Ion compacts from 2003 to 2007 and Chevrolet HHRs and Pontiac Solstice and Saturn Sky sports cars from 2006 and 2007.
All of the recalled cars have the same ignition switches.
The company said the ignition switches can wear from heavy, dangling keys.
If the key chains are bumped or people drive on rough surfaces, the switches can suddenly change from the ‘run’ position to ‘accessory’ or ‘off’.
That cuts off power-assisted steering and brakes and could cause drivers to lose control.
Also, the air bags may not inflate in a crash and protect the driver and passengers.
The company is urging people not to put anything on their key rings until the switches are replaced.
The recall crisis quickly ended Barra’s honeymoon as CEO.
She took over the top job on Jan. 15, becoming the first woman to lead a major global automaker.
Since 2011, Boyer had been executive director of engineering operations and systems development.
Before that, he headed global interior engineering and safety performance.
In that post, he was responsible for certifying GM vehicle safety and crashworthiness, the company said.
Boyer started with GM in 1974 as a college student at Kettering University in Flint, Mich.
He has an electrical engineering degree from Kettering and a master of business administration degree from Michigan State University.
GM issued new recalls this week of 1.5 million vehicles, part of an effort to assure buyers that it’s moving faster to fix safety defects in its cars and trucks.