Gestion Alter-Direct International receives $600K CED funding

CARLETON-SUR-MER — Canada Economic Development for Quebec Regions (CED) awarded a repayable contribution of $600k for Gestion Alter‑Direct international. This funding will support the business in its growth and productivity improvement efforts.

“By investing in this project by Gestion Alter-Direct international to acquire automated equipment, we are following through on our commitments and helping businesses to grow, innovate and export their products. This dynamic homegrown SME will be able to pursue its growth and introduce its delicious coffees and chocolates to a new clientele, to the benefit of our entire wonderful region!” said Diane Lebouthillier, Minister of Fisheries, Oceans and the Canadian Coast Guard.

Gestion Alter-Direct International operates the Brûlerie du Quai, which roasts and sells coffee and manages Chaleur B Chocolat and Bassan Chocolat, chocolate manufacturing businesses. The CED support will facilitate the construction of a new building and the installation of an automated production line for chocolate. The project has resulted in the creation of two additional jobs, bringing the total number of jobs at the company to 42.

“SMEs are at the heart of community development and are part of our government’s economic recovery plan. That is why I am delighted with CED’s support for Gestion Alter-Direct International’s project. Through our funding, we are ensuring the creation of good jobs, while also boosting a business recognized for the quality of its products. Its contribution to economic vitality in Carleton‑sur‑Mer and the entire Gaspésie region is undeniable!” said Soraya Martinez Ferrada, Minister of Tourism.