Canadian Manufacturing

WestJet launches gender neutral uniforms manufactured by Unisync

by CM Staff   

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While developing WestJet's new uniform, frontline WestJetters across all departments of the airline were consulted throughout the development phases.

Alexis von Hoensbroech, WestJet CEO and Diederik Pen, WestJet Chief Operating Officer, celebrate launch of new uniforms with WestJetters. (CNW Group/WESTJET, an Alberta Partnership)

CALGARY — On Sep. 8, WestJet celebrated the launch of its new uniform collection for frontline team members, on a special runway at the YYC Calgary International Airport. The uniforms, conceptualized by designer Juli Grbac, is unique to Canada and was created with safety and inclusivity at the forefront.

“The launch of our new uniforms is not only representative of WestJet’s brand and inclusive culture, but of the incredible WestJetters who make up our unique identity,” said Diederik Pen, WestJet Chief Operating Officer. “Our new uniform collection has gone through design refinement and extensive wear-testing and I am so proud to stand alongside the many dedicated WestJetters who brought this uniform collection to life as we celebrate this milestone and look forward to a bright future ahead.”

While developing WestJet’s new uniform, frontline WestJetters across all departments of the airline were consulted throughout the development phases to refine the designs and create a product suited to those who would wear it.

In 2017, WestJet was the first Canadian airline to update their uniform guidelines to be unchained from gender norms.


“Our WestJetters spend a lot of time in their uniform, so it was integral for us to create a product to the highest safety standard that reflects the diverse team members who show up every day to deliver care to our guests,” said Leah McDonald, WestJet, Director, Training and Uniforms. “This journey began four years ago and throughout the process, inclusivity has led our design and development. These uniforms were created for all bodies, allowing each of our frontline team members to proudly wear something that reflects their individual style, identity and authentic self.”

WestJet’s new uniforms were manufactured by Unisync, a North American enterprise with capabilities in garment design.

“Everyone at Unisync is honored to have worked on this collection in collaboration with the WestJet team and designer Juli Grbac,” said Michael Smith, President of Unisync Group Limited. “We are so excited for all WestJetters to not only have a program that looks great, but also one that has been recognized for its high quality and industry leading safety certification. From the beginning, we knew that this program was going to be very special, and we’re proud that WestJet entrusted us with this partnership.”


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